Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017

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Tata Motors has picked up the coveted Grand Prix at last night’s 2017 World Media Awards for its campaign, by Maxus Global, which saw it change the name of its Zica vehicle. The entry – called ‘From Zica to Tiago’ – impressed the judges with its rapid response to the outbreak of the Zika virus, and its successful crowdsourcing of … Read More

World Media Awards 2017: Full list of winners

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The winners of the World Media Awards 2017 were revealed last night (6 April) at a ceremony at London’s Ham Yard Hotel. Tata Motors picked up the coveted Grand Prix for its ‘From Zica to Tiago’ campaign, by Maxus Global, which saw it change the name of its Zica vehicle. See the full list of winners below, and click here … Read More

World Media Mentors: Antoine Dubois, AccorHotels

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Antoine Dubois, senior vice-president of communication, advertising, social and media at AccorHotels, explains why ‘brandformance’ is key to measuring content success.Antoine has 15 years’ experience in the communications industry, gained across both agency (Leo Burnett) and subsequently client-side. Before joining AccorHotels in 2011, he worked at Disneyland Paris as Content Integrator Manager, Europe and subsequently at national French radio group, … Read More

World Media Group names Emma Winchurch-Beale as 2017 president

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Emma Winchurch-Beale, who joined The Washington Post as international sales director last year, will lead the alliance of publishers for the duration of 2017. Members of the World Media Group include Forbes, The New York Times and The Wall Street Journal. Prior to joining The Post, Winchurch-Beale held the role of client sales director at Bloomberg, managing client and regional … Read More

Q&A with Anouk Bondroit, Managing Director, Vizeum MENA

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Anouk Bondroit, Managing Director – Vizeum MENA, has over 12 years of solid media experience in client servicing and business development roles across the Middle East. Prior to launching Vizeum to market in MENA in 2012, Anouk held various senior positions within Dentsu Aegis Network. She is now responsible for leading and delivering commercial and operational excellence for Vizeum across … Read More

After the Super Bowl: How Jaguar followed up its 2014 spot ‘British Villains’

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Ian Armstrong, global head of advertising at Jaguar Land Rover and co-head judge of the World Media Awards 2017, explains how the car manufacturer put two famous brands back on the map. Rendezvous: Jaguar launched star-studded campaign during 2014 Super Bowl broadcast It was a bold choice. Faced with the dilemma of how to interrupt the 2014 Super Bowl, America’s … Read More

World Media Mentors: Blake Cuthbert, OMD

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In the second of a series of interviews with World Media Awards 2017 judges, Blake Cuthbert, chief digital officer at OMD EMEA, offers advice about planning and implementing international campaigns. Responsible for leveraging and developing the digital capabilities for OMD EMEA, Blake is passionate about helping clients understand how technology and data can unlock business growth. Before joining OMD, Blake … Read More

Q&A with Nigel Robinson, Managing Partner, Global Client Lead, Mediacom

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Global Account Director, managing global client relationships and leading teams across MediaCom worldwide. My single purpose is to help clients grow their business. Media has never been more fascinating, fast moving and its importance has never been greater. The pace of change is creating great opportunity for brands, but also greater complexity. My job is to help clients master that … Read More

Q&A with Jody Orsborn, Co Founder & Fixer, The Backscratchers

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Jody Orsborn co-founded The Backscratchers, which connects brands and agencies like Red Bull, Spotify, BBH, AMV BBDO and Unilever with industry-approved freelance and team talent for projects. She was chosen as one of the UK’s Top Women Entrepreneurs by CNBC and a ‘One To Watch’ in Tech City News’ International Hall of Fame. Q: Why should agencies/advertisers enter the World … Read More

Q&A with Jodie Stranger, President Global Network Clients, Publicis Media

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With more than 20 years’ experience in media, Jodie joined Publicis Media in 2013 after nearly two decades at Dentsu Aegis. Leading Publicis Media’s Global Network Client organisation out of EMEA, Jodie has had responsibility for the extensive global teams situated across the world, driving organic and new business growth and accelerating the transformation of the global client organisation to … Read More