The World Media Awards have been established to demonstrate the effectiveness of cross platform, cross border, content-driven advertising. Organised by the World Media Group, with an independent Jury including international advertisers, agency experts and editorial specialists, the Awards celebrate bold and creative strategies for engaging with international, influential audiences.
Why enter the World Media Awards?
- Demonstrate your capability to deliver great ideas for advertisers with multinational budgets.
- Have your work judged by an independent jury of leading advertising clients, agency representatives and international media owners.
- See your work celebrated in an advertising campaign valued at €500K, published by the World Media Group’s leading international media brands.
- These not-for-profit awards are simply about benchmarking the best work: they are free to enter. All we ask is that you consider donating to our chosen charity, Reporters Without Borders. Click here to find out more.
Celebrating the World Media Awards 2018
The winners of the Awards were announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 22nd March 2018.
All shortlisted and winning entries will be included in the World Media Awards Showcase distributed in print to senior decision makers in international advertising and digitally on the World Media Awards website.
Winning entries will be highlighted in advertising placed within World Media Group brands after the event , in a campaign valued at €500K with full credits for all advertisers and agencies.
THE WINNING CRITERIA
International – As the name suggests, the World Media Awards are designed to benchmark the best in international advertising and communication strategies. To qualify for entry, your brand strategy must have targeted audiences in multiple countries – whether regional, pan regional or global, we are looking for campaigns with a truly international reach.
Content driven – Our independent Jury will be looking for campaigns which demonstrate an understanding of the power of great content. Brand campaigns which aim to create debate, provide useful information, share inspiring ideas, engage with specific communities or otherwise get people talking will be the most successful.
Engagement – The World Media Awards are also looking for a depth and breadth of engagement – for brands which engage across multiple platforms and demonstrate an understanding of the real potential of each. Our Jury are hoping to see innovative ways of weaving your story through multiple touchpoints – although a great story told well through one medium will still be eligible
Effective Partnerships – Whilst creativity and innovation are desirable, the proof of effectiveness is essential. The purpose of the World Media Awards is to showcase the contribution that collaboration with leading media brands can make to the growth of your own or, if you are an agency, your client’s business. Our Jury will be looking for evidence of results which meet the stated objectives of the strategy or campaign.
Entries are invited in the following categories:
For the campaigns behind international automotive brands, whether launching a new product or engaging with influencers to promote your corporate approach to an issues agenda.
This category – new for 2018 – recognises that when brand and media owners work together on content initiatives, special campaigns, events, or other partnership-based promotions, the effective uplift for both brands can be powerful. Our jury will be looking for great brand partnership matches, innovative thinking and effective implementation for an international audience.
A category that recognises the value in promoting the corporate brand to an international audience of government and business leaders, investors and influencers. Whether building the reputation for the corporate brand behind the products in any of the above market sectors, or for other market sectors not included in this list, for example: pharma, energy, property, transport, infrastructure, manufacturing, retail, business services or consulting.
The winner in this category could be a corporate brand strategy for a financial services business, or a strategy designed to promote specific financial services products and solutions to an international audience
A category for those marketing lifestyle and luxury brands to the most discerning international customers and high net worth individuals – telling stories to drive aspiration and desire for fashion, jewellery, watches, property, alcohol or other lifestyle and luxury experiences and products.
This category will recognise the global storytelling and engagement required in the media and entertainment sector – whether promoting a major global entertainment brand launch or building and maintaining the brand credibility for an international media brand.
For campaigns targeting governments, business customers, early adopters or even the tech-averse, this category sets out to recognise the effective communication of complex products, new technology advances, essential infrastructure and the brands behind the technology driving the digital revolution
The winner in this category will demonstrate the power of storytelling and the opportunity to convey the attraction of a destination or travel experience – entries are invited from tourism promotion boards, destinations, hotels, airlines and other tourism related businesses or transport
The Jury Award – the Grand Prix winner will be selected by the Jury from the winners of the other categories
The judging process for the World Media Awards had two phases – an online shortlisting process, followed by a meeting of our jury to select the winner in each category and choose their Grand Prix winner.
The World Media Awards reception was hosted at the Ham Yard Hotel in London.
In the midst of Soho and moments from Mayfair, Ham Yard Hotel has an urban village feel. The hotel revolves around a tree-filled garden with a bronze sculpture centrepiece by Tony Cragg. Interiors are designed by Kit Kemp in her award-winning modern British style.
6:30PM – Welcome Drinks
7:00PM – Awards Presentations, followed by drinks and canapes
9:30pm – Close
World Media Group is a strategic alliance of the world’s leading media brands who are committed to promoting award winning journalism and the role of international media.
The World Media Awards are organised by World Media Group and managed by No-4 Media & Events.
- Clare Dewhirst
No-4 Media & Events
T: +44 (0) 7455 232830
- Belinda Barker
World Media Group
T: +44 (0) 7762 269261